This is bullshit, what do they know about African creativity when the industry suppresses Africans? What about the 70% profits that leave the country? The video is laden with white men talking about creativity and the crime against it.Thereal crime is human rights like employment and development of Africans.There is a handful of South African agencies this is pathetic,they black ball Africans who speak about the pathetic last colonial post that is Advertising?we supposed to be inspired by this?
The industry can keep smoking whatever it is smoking, but it’s clear they really think we are very stupid like how they portray Africans in ads, how Africans are Account Executive and very few are creatives. How they promote and give business to other white companies as if to balance the B.E.E. through W.E.E. Dont get me started on those Black executives that shun us African creatives to keep their good standing with colleagues. Africans and some White creatives have seen the rot it is and have turned entrepreneur…we are gunning for your clients for Authentic African Creativity. Whatever man…
Yuna - “Live Your Life” video teaser featuring Pharrell Williams (by FADERLabel)
“I honestly think it is better to be a failure at something you love than to be a success at something you hate.” - George Burns
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The writer is always to some extent in exile, wherever he is, because he is somehow outside… there is always a distance.
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